🤖 The best employee you'll ever hire

The Progress Report | January 28, 2025

Want to know the fastest way to make an entrepreneur mad? Tell them they’d get further ahead by doing less.

But what if that's exactly how Nathan Barry built Kit into a $40M+ business?

WEEKLY INSIGHT

Nathan hit his breaking point one Tuesday afternoon. He was halfway through writing an email sequence when a customer support issue popped up. Then a bug report. Then three sales calls. By the end of the day, nothing was finished, and his to-do list kept growing. He felt like he was drowning in his own business.

Sound familiar?

That evening, instead of pushing through more tasks, Nathan did something different. He opened his laptop and started writing down exactly how he handled customer support tickets. Not because someone told him to document his processes, but because he was tired of context-switching every time a new issue came in.

This small act of desperation became the turning point for Kit (formerly ConvertKit). Suddenly, training someone to help with support wasn't a drain on his time; it was as simple as sharing a document.

It became Kit's (not so) secret weapon.

That one evening's work has scaled to serve 50,000+ creators and $40M+ in annual revenue, with one of the leanest teams in the industry.

The math is simple: One hour documenting today = hundreds of hours saved tomorrow. That's what we call compound interest.

INTENT TO ACTION

Document one of your own processes. Ideally, choose something you do at least weekly, then:

1. Download Loom or Scribe (video recording tools).

2. Next time you do a repetitive task, record yourself doing it.

3. Explain each step you’re taking.

4. Drop the video into your knowledge base.

5. Quickly bullet point the key steps from the video. (AI can do this for you; both Loom and Scribe have options built into their tools).

6. Add any relevant templates or links.

Congratulations—you've just created a process that can be:

• Handed off to a freelancer

• Refined and improved over time

• Used to train future team members

• Referenced when you forget how to do something 😅

Start small, but smart. And remember: these returns are compounding.

You don't gain wealth or freedom by trading time for money. You get them by creating assets that work for you while you sleep. Your documented processes? They're intellectual property that give you the time to focus on what truly matters.

Next week, we're talking about another way to build valuable assets: getting and leveraging powerful testimonials (even if self-promotion makes you squirm).

See you then.